For more than 40 years, the natural food market has recognized Pines as the original source of quality green ingredients. Pines Wheat Grass is the original green super food. Starting in 1980, we were the only supplier of greens to other companies. That continued for more than 20 years. Due to our success, other growers joined the market. Most growers are like Pines in the sense that they have their own products as well as supplying other companies. Curiously, some appear to hide it.
Pines doesn’t hide that we have our own products under our own label as well as supplying other brands. In fact, we are proud of our products. We were the first company in the natural foods market to coin the term, “green super food.” We are proud that we introduced the first green super food in 1976.
The First Company to Offer Cereal Grass as Quality Green Ingredients to Other Companies
At first we didn’t consider providing our quality green ingredients to other brands. Even so, due to our success with our message of “eat more greens,” other companies began to come to us. They wanted to purchase our cereal grass and alfalfa in bulk as an ingredient for their own products. Because we wanted to see the best quality green ingredients in the natural products marketplace, we increased our production so we could supply these other brands. In fact, many successful green super food brands on the market today started by purchasing from Pines. Those that care about quality continue to purchase from Pines.
Even so, as is often the case in business, poorly grown and nutrient-poor cereal grasses soon appeared on the market. Most of the companies we helped continued to purchase from us. But others used a “bait and switch” tactic. They build a reputation with quality green ingredients from Pines. Then, after they established a reputation for quality, they replaced our quality greens with poor quality ones to increase their profit margin.
Some Brands are Losing Sales by Using Poor Quality Ingredients
Consumers are waking up to this. A recent study by one of the leading Natural Food Supermarket chains showed that during the last six months of 2016, other green food products had dropped in sales, but Pines branded products had increased nearly 30% over the same period the year before. These other green foods lost sales by sourcing poor quality greens or by replacing nutrient-dense cereal grass and alfalfa with common fruits and vegetables that have much less nutrient density..
Consumers know when a product doesn’t live up to it claims. If these companies would start sourcing wheat grass, barley grass, oat grass, rye grass, alfalfa and/or Kale from Pines and remove the poor quality and low nutrition ingredients, they would be amazed at how fast their sales would increase by using quality, nutrient-dense ingredients.
This picture shows some of products that do not source quality green ingredients from Pines compared to Pines. It is a shame when companies put profits above quality. The reality is that the only reason people purchase green super foods is to increase the dark green vegetables in their diets. The Centers for Disease Control (CDC) states that only 10% of Americans eat enough greens. What good does it do to spend money on products that aren’t very green?
The easiest way to determine the nutritional value of a green is to look at the color. The brighter and darker green after mixing with water, the more vegetable nutrition in it. The greener the color the more it helps you meet the USDA standard of eating more vegetables than any other food. Research shows that eating three or more servings of truly green veggies each day will protect you against degenerative disease. The greener your green superfood, the more nutrition and protection it provides.
If You Use a Green Super Food and Isn’t Pines, Check to see if the Ingredients Food Come from Pines
Pines International operates farms that have grown organic cereal grasses and alfalfa for nearly 100 years. Scientists who used our laboratory in the 1930s determined that cereal grass harvested at a special stage contains more nutrition than other dark green veggies. That special “jointing stage” occurs only once each year. When harvested after that stage, it does not have as much nutrition but produces much as much as eight times more yield per acre. That means, improperly grown cereal grasses sell at a fraction of the price of real cereal grass. Green super food producers who care more about price than quality use inferior products. Their loss of sales indicates that consumers know when a product is skimping on quality.
Pines harvests at the special once-a-year stage when scientists discovered the maximum nutritional density. At that stage the yield is only about 500 pound per acre. We only harvest once. Other companies that grow green super food ingredients harvest after the jointing stage. Sometimes they even cut the “flag grass” a second time. That produces a yield that can be as much as 4,000 pounds per acre, but as Dr. Schnabel showed, the nutrient density is but a fraction of properly harvested cereal grass.This picture and graph below shows the difference between when Pines harvests and when other companies harvest at the flag grass stage.
Please Study these Graphs and the Picture to Know that Some Cereal Grass is Nearly Void of Nutrition
Pines follows standards for quality green ingredients established in 1937
Pines has always followed the standards established by the scientists. That means harvesting when cereal grass reaches its peak nutritional level at the jointing stage. It means never harvesting at the flag grass stage. We were the first company to offer cereal grass and alfalfa to the natural products ingredient marketplace. From the beginning, we have followed the standards established by the Father of Wheatgrass, Charles Schnabel and other scientists. We still use one of their labs. Steve Meyerowitz, the author of “Wheatgrass: Nature’s Finest Medicine” gave Schnabel that title in the dedication to that book.
Other Authors also Praised Schnabel’s Research and Used it as the Scientific Basis for their Books
Check the label of your Green Superfood
Pines is the only 100% organic wheatgrass and alfalfa producer in Kansas. We produce only organic foods, and we grow them following the standards established by Charles Schnabel in 1937. Producing quality green ingredients is a passion for us. Pines is unique. Organic farming for us is not a “sideline” for a chemical-based agribusiness. We do not practice dual farming where a farmer grows some organic products but hides the fact that most of what they grow is not organic. We are 100% organic and 100% Non-GMO Project Verified. Those who practice dual farming are obviously not committed to organic farming. They only grow a few organic crops to take advantage of those of us who built the organic reputation.
We are also the only producer of whole food cereal grass and alfalfa that uses modern, computer-controlled human food grade equipment to dry our grasses and alfalfa. Pines does not use old alfalfa mills built decades ago to support the meat industry. We use our equipment only for certified organic, Non-GMO Project Verified human food. We do not use our dryers and farms to support the meat industry or other chemically-based agribusiness. Pines offers the only truly vegan-friendly, truly organic, verified non-GMO cereal grass, kale and alfalfa available anywhere.
Please ask if they source from Pines
You may be a consumer who is using a green super food under a different label than Pines. Does the label say it contains wheatgrass, barley grass, oat grass, rye grass, kale or alfalfa? If so, we urge you to contact the company and ask if they source quality green ingredients from Pines. After they contact us and give us permission, we will gladly confirm that they source from Pines.
If they don’t source from Pines, you owe it to yourself to ask where they grow it. Do they use natural rainfall? If not, do they grow in inappropriate areas using irrigation from contaminated well water? Even worse, do they pump water from the soon-to-disappear unsustainable Ogallala Aquifer to grow their crops? Did they spend more than 70 years pumping from it for animal feed? Were they part of the destruction of this once plentiful natural resource? Do they continue to pump from it and grow chemically-based crops which contaminate it?
Do the Farmers Who Grow Ingredients for Your Green Super Food Seek to Support the Planet?
Are the green ingredients in your super food from a company that practices dual farming? Do they use greens from dual farmers who are responsible for the destruction of the Ogallala Aquifer? If you are vegan, do you want to purchase greens from facilities associated with the meat industry?
As long as we have the permission of the brand you use, we will be glad to confirm if the product you use has ingredients from Pines. Most companies that source from Pines are glad to tell you they do. You may receive a vague answer if they don’t source greens from Pines.
If you are purchasing green super food brand that sources from Pines, thank you for supporting the planet. If you are a Pines consumer, please feel free to read over this site. You will learn more about our quality green ingredients. You will also be glad to know that some green super food brands source from Pines. We hope you will support these brands as companies that care about the environment. You will be glad to know they support sincere organic farmers. Please visit our consumer website to learn more about our own products.