For more than 40 years, the natural food market has recognized Pines as the original source of quality green ingredients. Pines Wheat Grass is the original green superfood. Our farm first produced cereal grass for the research in 1932. Our laboratory was the center of research beginning at the same time. For the modern ingredient marketplace, starting in 1980, we were the only supplier of greens to other companies. That continued for more than 20 years. Due to our success, other growers joined the market. Most growers are like Pines in the sense that they have their own products as well as supplying other companies. Curiously, some appear to hide it.
Pines International does not hide that we have our own products under our own label as well as supplying other brands. In fact, we are proud of our products. We were the first company in the natural foods market to coin the term, “green superfood.” We are proud that we introduced the first green superfood in 1976.
The First Company to Offer Cereal Grass as Quality Green Ingredients to Other Companies
At first we didn’t consider providing our quality green ingredients to other brands. Even so, due to our success with our message of “eat more greens,” other companies began to come to us. They wanted to purchase our cereal grass and alfalfa in bulk as an ingredient for their own products. Because we wanted to see the best quality green ingredients in the natural products marketplace, we increased our production so we could supply these other brands. In fact, many successful green superfood brands on the market today started by purchasing from Pines. Those that care about quality continue to purchase from Pines.
Even so, as is often the case in business, poorly grown and nutrient-poor cereal grasses soon appeared on the market. Most of the companies we helped continued to purchase from us. But others used a “bait and switch” tactic. They build a reputation with quality green ingredients from Pines. Then, after they established a reputation for quality, they replaced our quality greens with poor quality ones to increase their profit margin.
Some Brands are Losing Sales by Using Poor Quality Ingredients
Consumers are waking up to this. A recent study by one of the leading Natural Food Supermarket chains showed that during the last six months of 2016, other green food products had dropped in sales, but Pines branded products had increased nearly 30% over the same period the year before. These other green foods lost sales by sourcing poor quality greens or by replacing nutrient-dense cereal grass and alfalfa with common fruits and vegetables that have much less nutrient density..
Consumers know when a product doesn’t live up to its claims. If these companies would start sourcing wheatgrass, barley grass, oat grass, ryegrass, and/or alfalfa from Pines and remove the poor quality and low nutrition ingredients, they would be amazed at how fast their sales would increase by using quality, nutrient-dense ingredients.
This picture shows products that do not source quality green ingredients from Pines compared to Pines. It is a shame when companies put profits above quality. The reality is that the consumers purchase green superfoods is to increase the dark green veggies in their diets. The Centers for Disease Control (CDC) states that only 10% of Americans eat enough greens.
The easiest way to determine the nutritional value of a vegetable powder is to look at the color. The brighter and darker green after mixing with water, the more vegetable nutrition in it. The greener the color the more it helps you meet the USDA standard of eating more vegetables than any other food. Research shows that eating three or more servings of truly green veggies each day will protect you against degenerative disease. The greener your green superfood, the more nutrition and protection it provides.
Not All Green Super Food Ingredients are From Pines
Pines International operates farms that have grown organic cereal grasses and alfalfa for nearly 100 years. Scientists who used our laboratory in the 1930s determined that cereal grass harvested at a special stage contains more nutrition than other dark green veggies. That special “jointing stage” occurs only once each year. When harvested after that stage, it does not have as much nutrition but produces as much as eight times more yield per acre. That means, improperly grown cereal grasses sell at a fraction of the price of real cereal grass. Green superfood producers who care more about price than quality use inferior products. Their loss of sales indicates that consumers know when a product is skimping on quality.
Pines harvests at the special once-a-year stage when scientists discovered the maximum nutritional density. At that stage, the yield is only about 500 pounds per acre. We only harvest once. Other companies that grow green superfood ingredients harvest after the jointing stage. Sometimes they even cut the “flag grass” a second time. That produces a yield that can be as much as 4,000 pounds per acre, but as Dr. Schnabel showed, the nutrient density is but a fraction of properly harvested cereal grass. This picture and graph below shows the difference between when Pines harvests and when other companies harvest at the flag grass stage.
Please Study these Graphs and the Picture to Know that Some Cereal Grass is Nearly Void of Nutrition
Pines follows standards for quality green ingredients established in 1937
Pines has always followed the standards established by scientists. That means harvesting when cereal grass reaches its peak nutritional level at the jointing stage. It means never harvesting at the flag grass stage. We were the first company to offer cereal grass and alfalfa to the natural products ingredient marketplace. From the beginning, we have followed the standards established by the Father of Wheatgrass, Charles Schnabel, and other scientists. We still use one of their labs. Steve Meyerowitz, the author of “Wheatgrass: Nature’s Finest Medicine” gave Schnabel that title in the dedication to that book.
Other Authors also Praised Schnabel’s Research and Used it as the Scientific Basis for their Books
Pines is the Premiere Supplier for Other Green Foods
Quality companies with quality products always source their green ingredients from Pines. Pines is the original and only 100% organic grower of wheatgrass, barley grass, oat grass, ryegrass, alfalfa, and kale. We produce only organic foods, and we grow them following the standards established by Charles Schnabel in 1937. Producing quality green ingredients is a passion for us. Pines International is unique in being 100% organic. That’s all we do! Organic farming is not a “sideline” for us. We are not for a chemical-based agribusiness.
Pines does not practice dual farming where a farmer grows some organic products but hides the fact that most of what they grow is not organic. We are 100% organic and 100% Non-GMO Project Verified. To us, it is obvious that those who practice dual farming are not committed to organic farming. They only grow a few organic crops to take advantage of those of us who built the organic reputation.
We are also the only producer of whole food cereal grass and alfalfa to use modern, computer-controlled human food-grade equipment to dry our grasses and alfalfa. Pines International does not use old alfalfa mills built decades ago to support the meat industry. We use our equipment only for certified organic, Non-GMO Project Verified human food. We do not use our dryers and farms to support the meat industry or other chemically-based agribusiness. Pines offers the only truly vegan-friendly, truly organic, verified non-GMO cereal grass, kale and alfalfa available anywhere.
Quality Green Food Products Always Source from Pines
You may be a consumer who is using a green superfood under a different label than Pines. If the label says it contains wheatgrass, barley grass, oat grass, ryegrass, kale, or alfalfa, we suggest that you contact the company and ask if they source quality green ingredients from Pines.
If not, here are some things you may want to ask them about their suppler. Do they grow their products using natural rainfall? If not, do they grow in inappropriate areas using irrigation from contaminated well water? Do they pump irrigation water from the soon-to-disappear unsustainable Ogallala Aquifer? How long has the grower used this precious resource? Do they continue to pump from it despite the well-known depletion and contamination? Do they also grow chemically-based crops which further contaminate it? Are they a part of the mechanized animal feed industry?
Does the Farmer Who Grows Ingredients for Your Green Super Food Show Respect for the Planet?
Certainly, as a careful consumer, you need to know if their green ingredients are from supplier dual farmers and/or from farmers who contribute to the depletion of the Ogallala Aquifer. If you are vegan, you need to know if the supplier of greens also produces animal feed products for the confined animal, meat industry.
If you are purchasing a green superfood brand that sources from Pines, thank you for supporting the planet. Or if you are a Pines consumer, please feel free to read over this site and our product site. There, you will learn more about our quality green ingredients. You will also be glad to know that some green superfood brands source from Pines. We hope you will support these brands as companies that care about the environment. Please visit our consumer website to learn more about our own products.